What is SEO? A complete SEO 101 guide!
What is SEO?
SEO stands for Search Engine Optimization. It is the process of improving the visibility of a website or a web page in a search engine’s unpaid results. The goal of SEO is to increase the quality and quantity of website traffic by making the website more visible in search engine results pages (SERPs).
To do this, SEO practitioners use a variety of tactics and techniques to improve the ranking of a website in search engine results. These tactics can include things like on-page optimization, off-page optimization, technical SEO, and content marketing.
The ultimate goal of SEO is to improve the user experience by making it easier for users to find the information they need through search engines. By improving the visibility of a website in search engine results, businesses and organizations can attract more qualified traffic to their websites, which can lead to increased sales, leads, and revenue.
